For the rebrand of the Oakland Athletics as the Las Vegas A’s, I took on the challenge of evolving this iconic team’s identity to reflect both their rich heritage and their bold new home in Las Vegas. My goal was to merge the team’s storied past with a modern, vibrant design language that captures the energy of the city.
The branding focuses on a sleek, contemporary aesthetic, incorporating elements that nod to the bright lights, high stakes, and entertainment culture of Vegas.
This project allowed me to push my creative boundaries, blending athletic tradition with the cutting-edge excitement of a city known for its boldness. The result is a brand evolution that speaks to the future of the team while embracing the uniqueness of their new Las Vegas home.
